The development of groups and a good pilot precision take to endured step three months, where go out the fresh codebook is changed once or twice. To help you take to accuracy, a couple coders (scholar people) individually coded a batch regarding 100 at random picked meme period (from the 10% of the shot). The brand new arrangement rates is checked out by using the Krippendorff ( 2004b ) take to, that have .66 since the lowest get to just accept a changeable since necessary (Krippendorff, 2004a ). Ultimately, a couple of parameters, subculture (content) and picture record (form) acquired an insufficient get, and you may was removed from the codebook, making forty-eight parameters toward genuine programming (Select but also for the entire codebook of the common attributes within the our study). (suite…)